Ocala Horse Properties / Issue 19
A Thin Red Line
A first-person account of the moment Ocala nearly lost its soul—and the people who refused to let it happen.Design: Madelyn Hyder | Writing: Heather Lee
12-page feature
Independent art direction + design / Gainesville, Florida
Madelyn
Hyder
Hi. I’m Maddie. I love to help my clients create things that are beyond their expectations. You never know when inspiration will strike, so I’m constantly collecting creative odds and ends that spark my imagination. Let’s work together and create something meaningful!
View selected work
Editorial design
—Advertising
—Poster design
—Identity systems
—Healthcare communications + design
Index
Selected work
01
Editorial Design
A sense
of place.
Publication systems built around memorable covers, considered pacing and feature stories that reward a closer read.
01 Publication Design
Ocala Farms
Portfolio
Ocala Farms Portfolio is a true labor of love—one I’ve nurtured from its first concept through more than a decade of cover-to-cover design, strategy, production and advertising. Seeing each edition come to life as something genuinely coffee-table worthy never gets old.
Selected work
25–26 Edition
This edition focused on what makes Ocala special and the legacy it holds.
02 stories / 11 spreadsOcala Horse Properties / Issue 19
Needles
70 Years of GreatnessDesign: Madelyn Hyder | Writing: Heather Lee | Photography: Courtesy of FTBOA
10-page feature
Selected work
24–25 Edition
This edition focused on preservation, Team OHP’s wild ride to the Paris Olympics, and why Ocala is the center of it all.
03 stories / 14 spreadsOcala Horse Properties / Issue 18
Forever Farms
Preserving a family legacyDesign: Madelyn Hyder | Writing: Heather Lee
6-page feature
Ocala Horse Properties / Issue 18
Liz & Cooley Nutcracker
In ParisDesign: Madelyn Hyder | Writing: Heather Lee | Photography: Courtesy of Devyn Trethewey/US Equestrian and Shannon Brinkman
16-page feature
Ocala Horse Properties / Issue 18
Road Tripping
Eight short Florida excursionsDesign: Madelyn Hyder | Writing: Heather Lee
6-page feature
Selected work
23–24 Edition
Another issue focused on why Ocala is a great place to live as both a destination and an investment.
03 stories / 08 spreadsOcala Horse Properties / Volume XVI / 2024
Let’s Go Boating
North Central Florida waterwaysDesign: Madelyn Hyder | Writing: Heather Lee
3-spread feature
Ocala Horse Properties / Volume XVI / 2024
Boutique Hotels
Eight Florida escapesDesign: Madelyn Hyder | Writing: Heather Lee
3-spread feature
Ocala Horse Properties / Volume XVI / 2024
Safe Haven
Ocala in the stormDesign: Madelyn Hyder | Writing: Heather Lee
2-spread feature
02 Feature design
Florida Physician
Magazine
Florida Physician Magazine is a longstanding part of my design work at UF Health. After many years with the publication, I still love the collaborative process—working alongside fellow designers and writers to bring each issue and its stories to life.
Selected work
Fall 2024 Edition
This feature story in particular stands out to me because the subject matter was so interesting. I really like how the design turned out.
01 story / 02 spreadsFlorida Physician / Fall 2024
Beyond the Bench
Design: Madelyn Hyder | Writing: Emily Mavrakis | Photography: Courtesy of NASA, U.S. Navy Marine Mammal Program and City Headshots
Feature Story
02
Advertising
Quietly
distinctive.
A restrained residential campaign that moves from signage to print and email—warm, tactile and rooted in its equestrian landscape.
A considered
campaign suite.
The brochure opens from an intimate cover into the full property story, with a site-plan insert oriented for natural review.
Brochure
02The campaign,
The campaign,
delivered.
A long-form email translates the same sense of place into a guided digital story. Scroll within the preview to review the complete send.
03
Poster Design
Wonder,
made visible.
My work with Gainesville Circus Center blends my passion for aerial arts with design. It is so much fun to have free rein creatively with this client. These are just a few of the many, many projects I’ve designed for my aerial mentor, Corey.
04
Identity Studies
Marks with
quiet character.
Selected identity work across construction, agriculture, hospitality, performing arts and professional services. Logos and identity systems are probably the most challenging work I do—so much is riding on one small mark. It’s always rewarding to work with a client who understands that it takes a village to build a brand, and the logo is only one part of the story.
Identity study
Blue Pine Plumbing
Service identity
Identity study
Hudson Cattle Company
Agricultural identity
Identity study
MB Plumbing
Service identity
Identity study
A.T. Construction
Construction identity
Identity study
Gainesville Circus Center
Performing arts identity
Identity study
Patriot Contracting
Construction identity
05
Healthcare Communications + Design
Care,
made clear.
Integrated campaigns and patient-facing materials that turn complex, sensitive information into communication that feels useful and human.
01 Integrated campaign
National
Hospital Week
One energetic idea carried across environmental, digital, social and wearable applications for UF Health.
02 Patient communication
Information
with empathy.
I design clear, composed collateral systems that help people navigate difficult decisions and understand detailed clinical information.
06
Studio archive
Earlier work,
kept close.
A self-contained collection, held here alongside every new case study.
07
Profile
I’m an art director and senior designer who creates thoughtful visual systems—from the intimacy of a page to the scale of a place.
I’m based in Gainesville, Florida and available for select collaborations.
Open to making
something meaningful.